Prospecting is one of the hardest part of running a business.
You spend time scoping out customers and clients in hopes to uncover a way you can help them, then you reach out to them with a cold email, like this one:
Whether or not you realize it, your website is your home. It’s where people come in and look around at your stuff and judge if you’re a good fit for them. And you may be happy with your site. If you are, that’s awesome. You probably don’t need to read any further.
But if you’re not, read on.
You spend the day working on your creative projects, reaching out to clients and prospects, and doing your bookkeeping. You can never find the time to work on your site the way you should. You have so much to do and the last thing you want to do is try and figure out what to say so you can really connect with your readers. You’re frustrated, dinner needs to be cooked, your spouse is aggravated because you’ve been too busy to even look at them sincerely. And if you fit this, I want to work with you.
My name is Copywriter Extraordinaire, and I can write web copy that change your game online. I’ll get people to notice you, engage with you and your site, and finally buy the products you’re selling. People buy based on emotions and making your site pull at that emotion is key. Without it, you’ll be limited in how far you can go.
I write for businesses all over the world. You can see my work, get to know me, and read testimonials at my site. You’ll see that I’ve done work for major players in the business industry and have the credentials to bring you the results I’ve helped them get.
If you’d like more information about creating new and exciting copy that gets people talking about your site and your marketing, I’d love to talk with you. Just reply with your phone number and I’ll gladly call to answer any of your questions.
Your time was wasted. And you can’t afford that.
How can you make sure that prospecting time isn’t for nothing?
Use a script that isn’t a script, it’s a bare bones framework that you use to quickly craft a personalized “note” (read: less than 300 words – and the above example is 311…don’t do that).
Try something like this, instead:
Love your [business concept or blog post or whatever, but make it sincere)]. It’s new, fresh, and innovative!
I noticed that your [blog] is [lacking in comments], have you tried  to [bring in higher quality traffic] yet? I work with [XYZ Traffic Builders] and we’ve had amazing results with our latest (and legit) [traffic building plans with top sites you know].
As a matter of fact, if you have a few minutes, we could schedule some time to chat to see if we’d be a good fit to work together. No pressure – this is not a sales pitch, I’d just like to see you [grab the eyes you need for your awesome work]!
My Skype ID is: [XYZStartups]
Have an amazing day!
Looking forward to hearing from you soon,
Here’s a download that we created specifically for [your problem], please check it out and email me to let me know which step is going to be the game-changer for your business.
Why it works:
- At 145 words, it’s half the length of the previous example
- It warms the reader by opening with sincere compliments
- It’s personalized
- It mentions the specific problem
- It mentions a possible solution
- It mentions specific successes
- It reiterates there’s no sales pitch involved
- It offers a free gift the owner can use
And here’s the rub, you have to follow up. They probably won’t email you right away. But in a few days, you can follow up and ask about that download and what they thought of it.
So, take the elements of the above scripts, copy and paste them into your emails (using the correct bracketed information, of course!) or take the formula listed above and craft your own anti-scripts to make prospecting via email a little more efficient and successful.
Do you already use scripts? What have you found worked for you?